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Be it a small business or a large business, search engine optimization is equally important for all the businesses. Some businesses despite using a lot of marketing techniques, fail to achieve the target market on their website. This is because they don’t do the basic research for SEO Utah while creating their website. It is very important for your website. If you want your website to rank higher then you must use some basic on-page search engine optimization techniques while developing your website. If you give importance to SEO while developing your website, then that only means that you care to develop a SEO-friendly website, which most of the web developers do not bother about. So, it is of significant importance, that you pay the attention to on-page SEO from the very beginning.
Mostly web design software programs come with this built-in area that allows you to optimize for the page title, description and keywords. If you are not using such program that offers this feature, then make sure that you switch to some program that offers this feature and this of course can be done at the initial stage. Always remember that the information is always found in the <head> section of the website.
Page Title
The first thing to be considered in on-page SEO Utah is page title. Between the <title></title> tags, always name the page that uses your main keyword, but in a small sentence. Make certain that you do not use, ‘Untitled’ or ‘Page1’ or any other non-explanatory term. By giving a title, it will definitely help and increase the search engine rankings of your website. And this is important to note that this is what the search engine results show as the title of your page.
Description
Next step in SEO Utah is that of the description. Write the description by using the description meta tag. Make sure that it should look like this:
<metaname="Description" content="descriptionofpage">
You need to make certain that this is no longer than two or three sentences and the keyword or keyphrase has been used in this once or twice. Always remember that search engine spiders only see the first 160 characters, so need to make it long and explanatory. Now this is the information which is seen on the search engine results as the little description. So, if the description is not here, then search engines would pick random blurbs from your website to show it as a description.
Keyword
The third thing to focus in on-page SEO Utah is the keyword meta tag. Now, to write it in the appropriate style, follow this pattern:
<meta name="Keywords" content="this,contains,keywords">
Make certain that you use each keyword or key phrase only once. Repeating the keywords or key phrases over and over in the keywords tag should be strictly avoided. Although it has been noticed that mostly search engines do not use meta keyword tag when they tend to crawl your website, but it is suitable to optimize all the pages with it.
Apart from these three basic on-page SEO optimization techniques, the optimization of header tags, page content and the images present on the page should be done as well, as it is very important from the search engine optimization of your website.